Experience
Designed an AI-powered interface for a medical assistant tool, improving data retrieval efficiency and reducing user frustration.
Conducted research and testing to refine user personas, resulting in better usability and more accurate alignment with user needs.
Led a rebranding initiative that addressed key user pain points, improving satisfaction by 45% post-launch and enhancing brand perception.
Optimised the medical equipment tracking interface, improving user flow and streamlining collaboration between design and development, leading to quicker feature delivery.
Revamped the app’s information architecture, resolving navigation issues and achieving 100% feature findability in post-redesign testing.
Improved user confidence during bookings high-value transactions by introducing trust-enhancing steps, boosting conversion rates.
Collaborated with the product team to strategically plan and introduce new features, including gamification, personalised recommendations, and community-building, aimed at improving user retention and engagement.
Played a key role in winning the Venture Cup Sverige “Game Changers” award.
Completed Master's thesis project in collaboration with Porsche Digital.
Acquired hands-on experience in UX research, user testing, wireframing, designing, and prototyping.
Collaborated with cross-functional teams in design, strategy, and HR, gaining hands-on experience in e-commerce, marketing, and business, which strengthened my ability to thrive in a startup environment.
Led two MaxFactor projects within a two-month period, demonstrating a strong work ethic, business acumen, and project management skills by successfully delivering results under tight deadlines.
Education
Deepened expertise in human factors, user-centered design, content strategy, UI design, prototyping, and UX management through practical projects that applied theoretical knowledge to real-world scenarios.
Integrated business strategies with UX design to align with and exceed business objectives, including researching Nielsen heuristics to better understand user engagement and improve key business metrics.