I design intuitive digital products that simplify complexity, earn user trust, and help startups grow — from mobile apps to web platforms and beyond.
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Redesigned a booking app for musicians & venues, addressing trust and usability issues. Improved feature findability to 100%, boosted user confidence by 15%, and won the Venture Cup Sverige Game Changers award.
Revamped a SaaS platform connecting freelancers & clients by modernizing the Marketplace and creating a new Workspace. Enhanced navigation, improved filters, and streamlined workflows increased satisfaction and efficiency.
University project with Porsche Digital exploring AR & mobility trends to reimagine the luxury road trip experience. Validated that capturing & reliving memories adds emotional value, aligning with shifting millennial preferences.
Redesigned a local guide’s website to improve navigation, highlight events, and strengthen branding. Reduced clutter, improved alignment, and made coffee spot discovery faster & more engaging.
Since childhood, I’ve loved solving puzzles, and that’s how I approach UX. I start by creating a frame, defining where I am and where I need to be (researching and defining the problem). Then, I categorise and prioritise the pieces. Next, I explore options and test if they fit together. Whether it takes days or hours, the final result is always satisfying.
That’s how I work as a Product Designer—step by step, overcoming challenges until I reach my goal.